Miild UK Launch
We ensured that Danish beauty brand Miild had a smooth arrival to the UK market with a successful, exclusive influencer press event and a one-off pop-up in London. Playing host to top UK lifestyle influencers, VIPs and press, we ensured that Miild’s KPI and targets were met. Services included; brand consultancy, experience design, event production, influencer relations and guestlist management.
Video concept + idea by MLC.
Filming + editing by Truly madly Films.
Photography Anna Stokland
“When klarify and Miild co-launched creams and makeup for allergic people in The UK, Fiona successfully handled all influencer- and event coordination ensuring the right invitees for each event type. The event locations, concept, and music matched the brand identity and she ran it all smoothly during the events. Additionally, she booked great videographers and photographers to capture it all for us to create various content.”
— ALK / Klarify
